We turn coffee
We turn coffee
into pixels for
into pixels for
Product design
Product
UX design is about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.
Google maps
Google maps
We worked with the Google Maps studio team for 2 years, helping ship dark mode and contribute to the Geo design system.
Google Search
Google Search
We worked with the Google Search team for two years, focusing on redesigning Google Food ordering and exploring how UGC could integrate within Search.
DocuSign
DocuSign
We spent five years working with brand and various product teams. We helped rebrand DocuSign Developer, helped design the brand site, worked on several feature improvements, and worked on vision stuff that later became the design system.
Toyota Connected
Toyota Connected
We worked on the navigation part of the in-car experience for all 2024 Toyota and Lexus vehicles.
Toyota
Toyota
We've been with Toyota for over seven years now. We have embedded a whole UX team, helping design products for dealers and customers.
Startups
Startups
We work with non famous logos too
Carbon3d
Carbon3d
We worked with Carbon3d for five plus years, helping design on-printer software, fleet management tools, and a series of 3d design tools.
Services
We do everything, but for SEO reasons here is a list of the things: Feature work, future vision, design systems, mobile apps, enterprise apps with intense data and not normal screen UX design. Here are the problems we generally solve:
UX department
Post consultant
While you hire
Zero to one
Freelance-ish
Free trial
01
UX department
Your house is on fire. You need a team that can embed within your product org. We’re in your Jira, your Slack, and that 5 pm regroup when leadership blows up the roadmap again.
02
Post consultant
Your brand-name consulting firm gave you a expensive PPT. Now you're left to figure out how to make any of it real. We help translate that vision into something usable.
03
While you hire
You’re six months out from hiring a full-time designer. In the meantime, things still need to ship. We keep the lights on while you build your team.
04
Zero to one
You have an idea of an idea, and need help bringing it to life. While we don't do development, we do just about everything else to get it to market.
05
Freelance-ish
You don’t need an agency, but don’t want to chance it with a random freelancer either. We act like a solo designer with the reliability of a studio.
06
Free trial
Portfolios don’t show how someone thinks. That’s why we offer a free one-week trial—a small project to assess chemistry and fit.
Brand design
Product
Traditional studios chase alignment over output, wasting weeks debating details that don't impact the work. We move fast, design in context, and build systems your team can run after we're gone.
UX design is about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.
UT Austin
UT Austin
We've worked with the University of Texas for the last fifteen years. Most recently, we designed an OOH campaign that ran in the DFW and Austin airports. We have also helped design several websites, including the provost, Bridging Barriers, The Cockrell School of Engineering, and the President's Award.
Dusk.ai
Dusk.ai
Dusk.ai is an AI startup that builds drone technology for military and humanitarian applications. We helped them launch their brand in a month.
Class A
Class A
Class A is an AI company focused on private aviation insurance. We helped them design a new brand within six weeks.
Ugly Co.
Ugly Co.
We helped Ugly redesign their packaging in less than four weeks on the eve of a national rollout.
Layland
Layland
Layland is a luxury RV and campsite. We helped them design a new brand in four weeks.
Zest
Zest
Zest is an e-gifting platform. We helped them design a new brand within four weeks.
Worldsprings
Worldsprings
We helped design menus, and property sinage. We built a series of templates in Canva that the marketing team could manage after our departure
Desktop Metal
Desktop Metal
We acted as Desktop Metals creative team from the time they were a thirty person startup through IPO. We designed packaging, event, marketing material and web stuffs.
Services
We do everything, but for SEO reasons here is a list of the things: logo, branding, web design, pitchdecks, packaging, collateral and social stuff. Here is how we structure the work.
Creative team
Rebrand-ish
Starter brand
Template library
Freelance-ish
Free trial
01
Creative team
Your house is on fire. You need a team that can embed within your marketing org. We're in your Asana, your Slack and that 5 pm regroup when the CEO changes their mind again.
02
Rebrand-ish
You don’t need a full rebrand. You’ve got the right ingredients—they’re just not working together. We make a few smart edits, tighten the system, and help the brand feel new without starting over.
03
Starter brand
You need a brand, but don't have three months to quibble about the meaning of the word "modern." We help launch a new brand in four to six weeks.
04
Template library
Your team doesn’t need a PDF brand guide. You need templates—built in Figma or Canva—that marketing can actually use without calling a designer.
05
Freelance-ish
You don’t need an agency, but don’t want to chance it with a random freelancer either. We act like a solo designer with the reliability of a studio.
06
Free trial
Portfolios don’t show how someone thinks. That’s why we offer a free one-week trial—a small project to assess chemistry and fit.
About us
Product
Hi, I’m Dev Gupta. I started notdev as a solo shop until Toyota politely bullied me into hiring. We’ve grown since then, but still operate with that same scrappy, solo spirit. When you hire us, you’re hiring me—and the few people I trust with my reputation.
Also check out our instagram where I make memes and redesign famous apps in my Snuggie.
UX design is about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.
