We turn coffee

We turn coffee

into pixels for

into pixels for

Animated gif of a logos cycling

Welcome to notdev—we are a design consultancy focused on product and brand.

Welcome to notdev—we are a design consultancy focused on product and brand.

product design

UX design is less about pixels and more about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.

product design

UX design is less about pixels and more about having the right conversations: surfacing tradeoffs, aligning teams, and unblocking decisions. We work in real time, share screens, and say the quiet part out loud. It’s not always neat, but it’s never performative.

Google maps

Google maps

Google Search

Google Search

DocuSign

DocuSign

Toyota Connected

Toyota Connected

Toyota

Toyota

Startups

Startups

Carbon3d

Carbon3d

Services

We do everything, but for SEO reasons here is a list of things: Feature work, future vision, design systems, mobile apps, enterprise with intense data and not normal screen UX design. Here is how we structure the work:

brand design

Traditional studios chase alignment over output, wasting weeks debating details that don't impact the work. We move fast, design in context, and build systems your team can run after we're gone.

brand design

Traditional studios chase alignment over output, wasting weeks debating details that don't impact the work. We move fast, design in context, and build systems your team can run after we're gone.

UT Austin

UT Austin

Dusk.ai

Dusk.ai

ClassA

ClassA

Layland

Layland

Zest

Zest

Worldsprings

Worldsprings

Desktop Metal

Desktop Metal

Services

We do everything, but for SEO reasons here is a list of things: Logo, branding, web design, pitchdecks, packaging, collateral and social stuff. Here is how we structure the work.

  • Meme
  • Meme

founding story

Hello, I’m Dev Gupta.
I didn’t mean to build notdev.


I studied finance, stumbled into advertising, and worked as an art director, illustrator, copywriter, graphic designer, UX designer, Flash animator—and somehow, a college professor. I was happy running a one-person design shop until Toyota politely bullied me into hiring. notdev has grown since then, but at its core, it’s still an extension of that solo practice. When you hire us, you’re hiring me—and a handful of people I trust with my reputation.

If you're still not convinced, book an intro call, or check out our Instagram, where I redesign famous apps in my Snuggie.


#random

Here are some memes we make and some things from our #random slack channel.