Google Food was split between Maps and Search.
We helped unify the experience across both.
notdevnotdev makes things and stuff with human brains and robot arms. We work in real time, share screens and say the quiet part out loud. It’s not always neat, but it’s never performative.
Years
We join a client’s team and stay for years, working inside their product and brand groups from the first sketch to what ships.
Google Chat grew from Hangouts to enterprise chat.
We helped design the chat experience across all surfaces.
Google Maps launched dark mode.
We designed it with the studio team.
Toyota Connected redesigned the in-car infotainment system.
We helped them design the map and driving directions experience.
Box rebranded beyond file sharing.
We helped establish the new brand across all touchpoints.
Toyota Parts Center sells parts and accessories online.
We provide ongoing design support.
Toyota Console is a dealer tool for desking.
We provide ongoing design support.
DocuSign grew beyond eSignature.
We supported brand and product for five years.
Carbon 3D uses 3D printing for large-scale manufacturing.
We supported brand and product for ten years.
FlexGen builds battery energy storage and the software that runs it.
We design its brand, website and product.
UT Austin sends a viewbook to prospective students.
We helped design the most recent catalog.
Albertsons is a national grocery chain.
We spent three years redesigning deals, rewards and its design system.
Indeed was going through a rebrand.
We helped the design system team bring it into the product.
Mill makes kitchen bins that turn food scraps into chicken feed.
We spent six months supporting its design team.
XQ is a nonprofit rethinking high school.
We spent six months supporting its design team.
Months
Products and brands rebuilt in one to three months: the app, its system and the story around it, ready for the next launch or raise.
Sense is a multi-product recruiting tool.
We helped redesign its platform.
Rec is booking software for parks and recreation departments.
We’ve supported its design team for over a year.
The Ugly Co. makes dried fruit snacks.
We designed the brand and packaging.
Skyflow is a data privacy vault.
We helped redesign its product.
Remington is AI software for freight brokers.
We helped redesign its product.
Brandless sold everyday goods.
We helped redesign its online shopping experience.
theSkimm was exploring a budgeting app.
We helped design theSkimm Money.
onX makes maps for hunting, hiking and off-road.
We helped reimagine its product around AI.
Zest is a corporate gifting platform.
We helped launch its brand.
Knopman Marks trains people for their finance licenses.
We redesigned its website and study app.
Days
Fast work measured in days: a first version of a product or a brand, made to get a company moving.
Uptool is an AI quoting tool for machine shops.
We helped design its website and product.
Dusk is a drone startup.
We helped launch its brand.
Beyond is a fertility care app.
We helped redesign its product.
ClassA is insurance for private aviation.
We helped launch its brand.
DealGround is a search tool for commercial real estate investors.
We helped redesign its product.
WorldSprings is a mineral springs spa.
We designed its menus and signage.
Moco is an AI back office for insurance teams.
We helped launch its brand and website.
Layland is a high-end RV park.
We helped launch its brand.
Hello, my name is Dev. I’m the founder of notdev. This section was going to be about our studio, but that feels quaint given the AI-ness of everything. So instead, here are my thoughts on AI.
AI is terrifying. I worry about my job. I worry about data centers ruining everything and evil people doing evil things with it. When I first started using it, I hated it. The models weren’t good and it felt soulless. I spent my days prompting, waiting, prompting, discombobulating, prompting… an endless loop.
Then, somewhere along the way, AI stopped being about automation and started being about creativity. It made us more than just designers. We now work in code, prototype with real data, create motion graphics and render everything in Blender. It lets us take every problem back to first principles and build the tool that builds the tool.
But no matter how good AI gets, we use it to execute, not think. Design is still human. It’s having hard conversations and asking annoying questions until we find the right problem to solve.
