Ugly Co. makes dried fruit. We helped them redesign their packaging in less than four weeks on the eve of a national rollout.
Ugly Co. makes dried fruit. We helped them redesign their packaging in less than four weeks on the eve of a national rollout.
the work
This project focused on updating the Ugly Co packaging while preserving what customers already recognized and trusted. We introduced a modular illustration system that makes it easier to add new flavors and keep the lineup cohesive.
the work
This project focused on updating the Ugly Co packaging while preserving what customers already recognized and trusted. We introduced a modular illustration system that makes it easier to add new flavors and keep the lineup cohesive.
