We worked with Albertsons for three years, helping redesign the loyalty experience, establish a new visual language, and ship features across the app
We worked with Albertsons for three years, helping redesign the loyalty experience, establish a new visual language, and ship features across the app
loyalty amplfied
We helped redesign the deals tab to incoroporate all the loyalty programs outside of just coupons. The challenge was adding a bunch of new stuff, without impacting clip rate. Clipping drives revenue, whereas the other programs drive loyalty. This is the second most trafficed area next to the homepage so we had to be careful about any change. It was a year long effort between design, product and business
loyalty amplfied
We helped redesign the deals tab to incoroporate all the loyalty programs outside of just coupons. The challenge was adding a bunch of new stuff, without impacting clip rate. Clipping drives revenue, whereas the other programs drive loyalty. This is the second most trafficed area next to the homepage so we had to be careful about any change. It was a year long effort between design, product and business
Rewards simplified
We helped the team launch a new way to redeem rewards. The old way used a complicated formula—spend to earn points, to earn rewards, to redeem for coupons. The new way converted points to automatic cash off. The real challenge was using the existing backend
Rewards simplified
We helped the team launch a new way to redeem rewards. The old way used a complicated formula—spend to earn points, to earn rewards, to redeem for coupons. The new way converted points to automatic cash off. The real challenge was using the existing backend
Kiosk
We helped the design with the visual design of a new in store ordering kiosk allowing users to place an order with the deli, shop and then pick it up when its ready.
Kiosk
We helped the design with the visual design of a new in store ordering kiosk allowing users to place an order with the deli, shop and then pick it up when its ready.
keep exploring
keep exploring
