notdev is a design consultancy focused on brand and product. We work in real time, share screens and say the quiet part out loud. It's not always neat, but its never performative
notdev is a design consultancy focused on brand and product. We work in real time, share screens and say the quiet part out loud. It's not always neat, but its never performative
case studies
case studies
Not case studies
Not case studies

Atlassian
We developed Atlassian’s first illustration library with hundreds of spot illustrations. The work spanned product UI, marketing, and the corporate website.

Atlassian
We developed Atlassian’s first illustration library with hundreds of spot illustrations. The work spanned product UI, marketing, and the corporate website.

Box
We were hired to overhaul Box’s brand system—strategy, positioning, color, type, and illustration. The work rolled into a redesigned website and a campaign that made the refreshed identity visible everywhere.

Box
We were hired to overhaul Box’s brand system—strategy, positioning, color, type, and illustration. The work rolled into a redesigned website and a campaign that made the refreshed identity visible everywhere.

Desktop metal
Desktop Metal is a pioneer in metal 3D printing, now a public company reshaping how parts are designed and manufactured. We helped establish their brand identity when they were still under 30 people, laying the foundation that supported their rapid growth.

Desktop metal
Desktop Metal is a pioneer in metal 3D printing, now a public company reshaping how parts are designed and manufactured. We helped establish their brand identity when they were still under 30 people, laying the foundation that supported their rapid growth.

Indeed
We partnered with the Indeed Design System team on vision work, cleanup, and extension. Along the way, we mentored their internal designers on best practices.

Indeed
We partnered with the Indeed Design System team on vision work, cleanup, and extension. Along the way, we mentored their internal designers on best practices.

Match
Over five years, we partnered with Match Group on multiple initiatives. Our work ranged from app redesigns to shipping new product features.

Match
Over five years, we partnered with Match Group on multiple initiatives. Our work ranged from app redesigns to shipping new product features.

onX
onX helps outdoor enthusiasts navigate the backcountry through detailed mapping and GPS tools. We’re helping them envision how AI can enhance their product experience.

onX
onX helps outdoor enthusiasts navigate the backcountry through detailed mapping and GPS tools. We’re helping them envision how AI can enhance their product experience.

Point one
Point One Navigation provides high-precision GPS correction services for autonomous vehicles and robotics. We support their marketing team with brand design.

Point one
Point One Navigation provides high-precision GPS correction services for autonomous vehicles and robotics. We support their marketing team with brand design.

Rec
Rec builds software for recreation leagues and events. We helped ship new features and product improvements while they hired a full-time designer.

Rec
Rec builds software for recreation leagues and events. We helped ship new features and product improvements while they hired a full-time designer.

Sense
Sense is a recruiting platform with multiple products serving talent teams worldwide. We built a design system and visual language to unify the experience.

Sense
Sense is a recruiting platform with multiple products serving talent teams worldwide. We built a design system and visual language to unify the experience.

Skyflow
Skyflow is a data privacy platform that helps companies securely manage sensitive information. We redesigned their full product suite, creating a mini design system and illustration library.

Skyflow
Skyflow is a data privacy platform that helps companies securely manage sensitive information. We redesigned their full product suite, creating a mini design system and illustration library.

Slack
We helped Slack launch their “Where work happens” campaign. Our role included design support across messaging, brand assets, and rollout.

Slack
We helped Slack launch their “Where work happens” campaign. Our role included design support across messaging, brand assets, and rollout.

We embedded with Twitter’s business marketing team for a year. The work included brand development, ad campaigns, event collateral, and their first formal brand guide.

We embedded with Twitter’s business marketing team for a year. The work included brand development, ad campaigns, event collateral, and their first formal brand guide.

XQ
XQ Institute is a nonprofit reimagining high school education across the U.S. We’re helping launch a website that highlights ways to transform high schools, featuring state-by-state reports.

XQ
XQ Institute is a nonprofit reimagining high school education across the U.S. We’re helping launch a website that highlights ways to transform high schools, featuring state-by-state reports.

Zillow
We spent two years workign with the Premier Agent team to redesign their website and help with a handful of marketing inititatives.

Zillow
We spent two years workign with the Premier Agent team to redesign their website and help with a handful of marketing inititatives.
memes
Design twitter is a hellscape—its AI this, MCP that, you are a terrible deisgner if you don't vibe code. So this is our attempt to de-esclate and remind everyone that we draw boxes inside other boxes.
memes
Design twitter is a hellscape—its AI this, MCP that, you are a terrible deisgner if you don't vibe code. So this is our attempt to de-esclate and remind everyone that we draw boxes inside other boxes.




































































