We spend five plus years with designers embedded at Google. We worked on Google Maps, Gmail, Google Search and with Google Brand Studio. The most famous things we worked on are dark mode in Google Maps and Chat inside of Gmail.
We spend five plus years with designers embedded at Google. We worked on Google Maps, Gmail, Google Search and with Google Brand Studio. The most famous things we worked on are dark mode in Google Maps and Chat inside of Gmail.
We spend five plus years with designers embedded at Google. We worked on Google Maps, Gmail, Google Search and with Google Brand Studio. The most famous things we worked on are dark mode in Google Maps and Chat inside of Gmail.
We spend five plus years with designers embedded at Google. We worked on Google Maps, Gmail, Google Search and with Google Brand Studio. The most famous things we worked on are dark mode in Google Maps and Chat inside of Gmail.
Everyone has five step, aigle, user centered approach. But the truth is work is messy and hard problems are hard. There is no framework that makes any of it easier. The best way to solve a problem is to simply start. Instead of a process we have some lose principals that guide how we work.
1
Design first
We believe design is a prerequisite to strategy—what works in a deck often fails in application, so we start with the pixels. We're done with arguing in the abstract.
2
Screen sharing is caring
In every meeting, we share our screen to co-design so we can address the “what-ifs” in real time. No more sitting through long-winded presentations or weeks of passive-aggressive emails.
3
Broken things still work
It’s easy to point at a broken process and say just fix that—we are geniuses! Problem solved, right? Wrong. We keep our head out of the clouds and in the weeds to propose solutions that can actually be implemented.
4
Design is facilitation
Most design problems aren't about design; they arise when stakeholders with different priorities don't communicate. We use design to bring everyone to the table.
5
We stick around
Agencies don’t often stick around to see the impact of their decisions, leading to less rigorous recommendations. We prefer to embed ourselves on so we’re just as committed as you are to the work.
6
We speak up
If something isn’t working, we’re not afraid to say so. We do our best to say what needs to be said when it matters; even if it’s hard to hear.
We spend five plus years with designers embedded at Google. We worked on Google Maps, Gmail, Google Search and with Google Brand Studio. The most famous things we worked on are dark mode in Google Maps and Chat inside of Gmail.
